Thinking of changing a price, planning a promo, or launching a product? Check it first against a model of your own market — thousands of shoppers that behave like your real buyers. In minutes you see roughly what you'll sell and make, which ideas quietly lose money, and which few are actually worth testing for real. Less guessing, less waiting weeks on research — and we're honest about how sure we are.
That little market behind is the model working — each figure is one shopper; change a price and they switch brands. In the demo we run it on your category.
Grounded in your real sales, not a survey — and tuned until its numbers match reality.
Your category's products, prices and units sold. Even a few weeks is enough to start — the rest can be public data.
Thousands of simulated shoppers that weigh brand, price and features and choose — the way your real buyers do.
We fit the model to your actual sales, so its numbers match your real market — not just a plausible-looking guess.
Change a price, plan a promo, launch a SKU, react to a competitor — get a straight answer, and how sure we are.
We tested it on real sales it had never seen — so the accuracy is real, not just fit to the past. That held-out proof is the one thing “synthetic shopper” tools don’t show.
Bar length = how close each lands to the true market share. Watch calibration snap onto reality.
We tested it on real sales it had never seen — and every number can be checked. The full proof — the tests, the honest error ranges, and the categories where it stops working — is in the report. Request the report →
The three decisions your team makes money (or loses it) on.
Find the price that makes you the most profit. See if a promo actually pays — or just gives margin away. Know who you win shoppers from, and who wins them from you.
Thinking of adding, dropping, or launching a product? See how much it'll sell and how much it eats into your own products — even with no sales history yet.
When shoppers (and their AI assistants) ask "what should I buy?", are you the answer? See what AI-driven shopping does to your demand.
We'll run the live simulator on your own category, calibrated to your real sales — and send you the full reproducible benchmark report. Access to the simulator is granted after the walkthrough.